Mobile Gaming Is Already Significantly Bigger than Facebook Gaming in the US
A unique Xyo analysis of the 20 most searched after game genres by US consumers of the iPhone App St
A unique Xyo analysis of the 20 most searched after game genres by US consumers of the iPhone App St
Here are some of the app and game interests people follow on mobile computing devices, packed together in the form of our Appshares.
A unique Xyo analysis of the 20 most searched after game genres by US consumers of the iPhone App Store and Google Play in August 2012 shows that mobile has become the biggest gaming platform to date and – much unlike Facebook– created a pluralist ecosystem where classic and new game genres coexist.
We look into the top 5 game interests on the US Google Play Store in July 2012 and find that the popularity of two of them – Drawing Games & Construction Games is a sign that through the wave of the new smartphones that the mainstream woman gets into mobile gaming, something Nintendo and co. were never able to achieve.
A detailed overview of the innovation in mobile app search we present in our Closed Android Beta.
Uniquely, since Summer 2010, Xyologic has gathered information on how users search for mobile apps, what queries they type, and how users behave. Our main findings conclude a demand for a powerful search engine for apps that must be able to understand vaguely expressed intents and very general queries during the search process.
Matthaus was at Next 12 where he he engaged with his panelists in a debate on the status quo of the Eastern European and global tech scene.
Listen to Zoe speak about mobile marketing at the MBLT conference in Moscow.