This is a quick introduction to how you can use the data in our reports.

Since March 2010 Xyologic has been producing detailed reports on what’s happening in the app economy.  We’ve analyzed a huge number of data to give you some insight into what’s happening in this market. We have provided this data to many developers, investors, reporters and generally everyone who wanted to dig into the app space, and had numerous exciting discussions and observations.

One of our biggest learnings from last year is that “seeing is believing” is as true for numbers and stats, as it is for design. We could go on and on about the coolness factor of our reports, about the value of our data and what you can take out from it – which I will do in a second – but none of our words can top the experience of downloading our reports and seeing the numbers for yourself.

Step #1: So download the reports, please.

Step #2: Start the analysis: Look at the rankings of apps and publishers in our reports.

All three of our standard reports contain app and publisher rankings.. A good way to figure out what our reports are about is to get a first feeling of how the data in these tables differs across the various reports. Very simply:

- The Top Apps reports show you the who’s who in each country each month.
- The New Apps reports are all about what’s the latest new app and who are the most active or new publishers.
- The In-App Purchase Economy reports are all about the key apps and publishers that use in-app purchase for making money.

Step #3: From here you can go on in the various directions: .

- Research some of the top or new apps in detail or
- Observe the top players in various categories like games or music or
- Use the tons of other possibilities.  

Step #4: At any time you can take a deep dive into the download numbers – per app, per publisher, per category, total and per month etc

Downloads indicate an app’s popularity among consumers and therefore are one of the most applicable measures for an app’s success and related consumer trends. We also see that, in general, download numbers correlate well to the revenues made by each app.

If you’re a developer, an analyst or simply someone that wants to really understand what’s currently happening in the app economy, you’d  be hard pressed to find another source of information that gives you this kind of detail, and also for free.  So go and check it out!