Pre-MWC: Android overtakes iOS in the UK, Germany and Russia
One of our previous predictions was that Android will take over the lead in monthly downloads from iOS by June 2012. Ever since we have seen one country after another where exactly this happened. In August, Android surpassed iOS monthly app downloads in three tracked countries: Czech Republic, Poland and Portugal. In October Brazil and then in November Spain followed.
In January we can now add four new countries – namely the UK, Germany and Russia – to the list. If the current trend of hyper-exponential trend for Android continues then the US will follow by March or April.
Here are the numbers for the related countries in January:
- UK: iOS 90,9M app downloads vs 99,1M app downloads on Android
- Germany: iOS 59,5M app downloads vs 64,9M app downloads on Android
- Russia: iOS 38,4M app downloads vs 41,9M app downloads on Android
Compared to all other European countries UK Android phone users mostly follow the general Android app trends and download relatively few new or local apps. As in most countries around the world Facebook took the top spot with 1,2M app downloads. While there were 7,0M downloads of new apps, only Bubble Shoot was the single new app which made the way into the top 25 of the month. Only seven apps in the top 100 were local apps with Sky Sports Football among the leaders . For an overview read our monthly top apps report.
Compared to the their UK counterparts German Android phone users are more interested to follow local app trends. As much as 16 apps in the top 100 were local apps, with Make me bald , Barcoo and or TVgo LiveTV among the most successful examples. 5,1M new apps were downloaded. You can view more successful local apps with our advanced search and the complete lists of the top downloaded apps in our monthly reports.
Further still, Russian Android users are even more interested in local apps and content. 7 out of the top 20 downloaded apps were local apps. In fact Анекдоты, a collection of jokes, was the No.1 most downloaded app with 414,000 downloads. Also Mind Games , Помнить Всё or Puzzles with Matches were particularly successful. 3,5M new apps were downloaded. Again, you can view more successful local apps with our advanced search and the complete lists of the top downloaded apps in our monthly reports.
Do you attend the MWC in Barcelona ? If you want to chat with us about app trends or insights – please pop by at Hall 7B102. We have a small table there, courtesy of our partner Madvertise.
If you heard about Xyo recently, then you think of us as a source for app stats. Yes, we have become a main destination site for app publishers who want app data. However, we have not launched publicly our main products, yet. We are early in scaling some of them under the radar. If you are a company which has a SDK on iOS or Android (advertising, installs, analytics, gaming etc) then you should talk to us about a series of products we have which can change your business. Also, from next month onwards we will start releasing industry market estimates on a more regular basis.